ISKANDAR PUTERI, Dec 14 (Bernama) — Pengurusan Aset Air Berhad (PAAB) remains committed to the care and conservation of the environment when it carried out a corporate social responsibility (CSR) project by collecting garbage weighing 661 kilogrammes (kg) within two hours at the Kampung Sungai Melayu beach here.
PAAB chief executive officer Zulkiflee Omar described the project, through the ‘A Wave of Change – Beach & Mangrove Cleaning 2023’, as a meaningful success after the organisation of the first project in Nibong Tebal, Penang and the second one in Tanjung Karang, Selangor.
“This CSR project is part of PAAB’s efforts to maintain and conserve the sustainability of the environment,” he told Bernama after the beach clean-up activity at the village yesterday.
He said the beach and mangrove areas there were not included in the scheduled clean-up activity like other tourist beaches and the programme saw them clean up the area by collecting garbage, solid waste and other waste materials.
Zulkiflee said the PAAB also achieved its target of planting 1,000 mangrove trees throughout the programme, with 300 each planted in Nibong Tebal and Tanjung Karang.
“The other 400 are planted in Kampung Sungai Melayu as a continuity to preserve the area from being exposed to erosion and waves and the mangrove trees will provide balance to the coastal ecosystem in this area,” he said.
Zulkiflee said that since 2009, the PAAB’s CSR programmes have transitioned to activities and initiatives based on environmental sustainability and cultivating green practices.
“The PAAB has also implemented many other efforts, such as the Sustainability School programme in 13 schools, the PAAB green mosque project involving eight mosques in collaboration with the Malaysian Green Technology and Climate Change Corporation (MGTC) and various CSR activities to collect garbage along river trails around the Klang Valley,” he said.
Meanwhile, Kota Iskandar assemblyman Datuk Pandak Ahmad, who also attended the programme, said such initiatives are in line with the state government’s commitment to boost the ‘Johor Bersih’ (Clean Johor) programme as part of preparations for the Visit Johor Year 2026, which targets 12 million visitors to the state.
“The cleanliness aspect must be emphasised to realise the stipulated target and make Johor a clean and developed state that will be emulated by local and foreign tourists,” he said.
He said the state government always welcomed initiatives that are carried out because not only will they clean up the areas, but they will also instil good values in terms of maintaining cleanliness in the community, especially among the younger generation.
The CSR programme was participated by about 100 volunteers from Ranhill SAJ Sdn Bhd, PAAB as well as students from Universiti Teknologi Malaysia and Politeknik Ibrahim Sultan, Johor Bahru.
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